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Exploring My Brand and Myself at Bloggy Conference 2012
Bloggy Conference 2012 was an amazing opportunity to connect with other bloggers and learn more about all areas of blogging, from branding to social media and how to earn money on your site. But I think the biggest lesson carrying me through the conference, and influencing everything else I learn, is that you have to tell your own story.
Here at the Cafe, part of telling this story is talking about special needs parenting, but a larger part of my work at the Cafe is making those special needs connections with all of you. Part of making those connections includes sharing information about the things that matter most to us, that move us, that inflame us, the defeat us, and sometimes, that wear us down.
Being real, being honest, being passionate here at Kat’s Cafe means that I get to share the ups and the downs with all of you guys, but I also (I hope!) get to make a difference as well.
The Real World of Branding as a Special Needs Parent
One of my biggest challenges as I begin to build Kat’s Cafe and now Kat’s Media (my new business!) is that in our world, everything stops when a kid has a seizure, or a meltdown, or any of the million other kid-mergencies that we deal with every day. Finding a way to be consistent in the midst of these challenges has been difficult for me.
Making it to Bloggy Con this year was a way for me to step out and step forward for myself, my blog, and my business. But I can’t leave those challenges behind. So what’s the answer to that?
I’m hoping some of you might have suggestions, but here I am going to list a few ways I am hoping to work around the challenges of this amazing life my family leads:
- I’m going to be a part of even more challenges, and I will attempt to participate in them regularly (though I won’t stress if my goal is to post 10 days for that challenge instead of 30 – I have to challenge myself yet still be realistic!)
- I’m going to share more quick posts with you guys – I’ve always wanted to be *that* writer, the one where you read what she says and then have to think about it. Not because I’m that profound, but because my writing challenges the reader in some way. (I discount my giveaways from this, but I do try to make my reviews just as original and unique and *personal* as I can). So expect more pictures, more “Join the Conversation,” and more “look at this neat resource I found!” from me as I strive to find a new “normal” for posting here at the Cafe.
- My family, then my work, and finally my blog will still be my steps to importance, but I am going to remember that my blog is for me and my readers and it is important! I find release in my writing as much as I hope I share something that moves and inspires others to act, to be curious, to care about the special needs world we live in.
- Look for some amazing new partnerships with some great friends I met at Bloggy Con as well as some of my bestest blogging buddies who have been with me since I started the Cafe up officially just over a year ago. (think: Youtube and more!)
- Refocus my giveaways and reviews and guest posts so that the reader is always my first priority. I went a little giveaway happy for a bit there (surely you didn’t notice that, right *grin*) – and while I want to still offer those to you, I will be careful to selectively choose the ones I participate in.
- Look for a few really amazing new brand connections here at the Cafe as I bring you information and resource information from some folks I think will impress you!
- My awareness and advocacy will grow at the Cafe, since I have recently become one of the Global Team of 200 – a unique part of the Social Moms for Social Good site which focuses on global causes. I’m also a proud health advocate partnering with WEGO health and I will be participating in advocacy projects along with them sometimes too!